Illuminating set for silver hair A routine designed to enhance gray, platinum, and silver-toned hair. Protecting color and extending its longevity, these three essentials leave hair shiny, soft, and  illuminated. The purple formula of Alchemic Shampoo Silver and Alchemic Conditioner Silver intensify and tone...

Dry cleansing shampoo that does not require waterCleansing spray to refresh and clean the hair without using water. It absorbs the excess sebum, and gives immediate body to the hair.

Men's multipurpose wash to cleanse the hair, beard, and bodyMen's multi-purpose cleansing product formulated to wash hair, beard and body. It is enriched with Alkekenghi, rich in antioxidants and contributes to promote a delicate cleansing with a distinctive citrusy scent. Provides hydration leaving the skin soft. Suitable also to cleanse the beard and moustache prior to shaving.

Taming trio for soft, effortless waves Tame frizz, add shine, and create effortless texture. LOVE SMOOTHING Serum calms, protects and softens, OI Oil gives luminous shine, and Dry Wax Finishing Spray adds touchable movement and beachy dimension. "A few drops of OI Oil adds...

Reinforcing extra-shine serum for natural and treated blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and...

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Revitalizing routine to boost scalp health and hair strengthRevitalize your scalp and strengthen fragile hair with the Energize & Detangle set. Cleanse and refresh with Energizing Shampoo, formulated to stimulate and invigorate the scalp. Use the Landkeeper Brush for effortless, breakage-free detangling. Complete your...

The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...

Serum for scalp and fragile hair prone to falling out Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density and thickness. Powered by a Hair Energy...

Thickening tonic for scalp and fragile, thinning hair Leave-in tonic to increase the diameter of the hair fiber, expanding it from the very first application. Hair looks shiny and full bodied, but not weighed down. Regenerates and invigorates the scalp.

Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...

Leave in gel treatment with a revitalizing and fortifying action. Leave in gel treatment with a fortifying action. It gives strength and body to fine and stressed hair with a revitalizing cosmetic effect. It moisturizes and invigorates the hair, creating a light styling effect...

Seasonal treatment for scalp and fragile, thinning hair Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.

Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...